Capturing the subtlety of a subject’s voice—their tone, phrasing, quirks and repeated words or ideas—is the chief task of a ghostwriter. We may have all of the key information, but if a reader cannot “hear” our client in the text, we’ve missed the mark.

Here are three questions to help strengthen the client’s voice in your writing: 1) Am I embracing the client’s most valued points? 2) Can I hear the client say it this way? 3) Are there areas where I need more information or clarification?