Ah, the red pen. The rush of power! Whether or not you work in communications, you may have the task of proofreading, editing, or fleshing out someone else’s work. But it can be difficult to know exactly how much to change. Here are three questions to help you revise others’ writing in a way that strengthens your relationships, creates a collaborative atmosphere, and ultimately produces stronger work for your organization.
Read moreCapturing a Client’s Voice
Capturing the subtlety of a subject’s voice—their tone, phrasing, quirks and repeated words or ideas—is the chief task of a ghostwriter. We may have all of the key information, but if a reader cannot “hear” our client in the text, we’ve missed the mark.
Here are three questions to help strengthen the client’s voice in your writing: 1) Am I embracing the client’s most valued points? 2) Can I hear the client say it this way? 3) Are there areas where I need more information or clarification?
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